How General Motors Creates a Seamless Customer Experience

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General Motors' Social Center of Excellence helps fulfill the company's commitment to customer experience. Dr. Rebecca Harris Burns shares how this mindset permeates everything from hiring the right employees to building trust with customers.

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How General Motors Creates a Seamless Customer Experience

General Motors' Social Center of Excellence helps fulfill the company's commitment to customer experience. Dr. Rebecca Harris Burns shares how this mindset permeates everything from hiring the right employees to building trust with customers.