How GM Uses Social Media to Improve Customer Experience

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Carolin Probst-Iyer discusses GM's focus on customers and how the automaker proactively addresses their concerns through social media to elevate the overall customer experience.

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How GM Uses Social Media to Improve Customer Experience

Carolin Probst-Iyer discusses GM's focus on customers and how the automaker proactively addresses their concerns through social media to elevate the overall customer experience.